Trend Colors 2023
Let’s be up to date with the trend colors for 2023.
How are trend colors created and who determines them?
There are professional trend researchers who make a forecast for future trend colors. The colors refer to the society changes in the fashion industry, leisure and entertainment industry.
On behalf of the industry, they research which colors might please customers. From this, new fashion trends are designed.
The result is a change for the consumer of fashion items and others and at the same time the economy is driven because customers want to buy the products with the trendy new colors.
Some color trends for 2023
First some official trend colors for 2023. And afterwards a few more popular colors in the society.
Viva Magenta / Luscious Red
Viva Magenta is the trend color of the year 2023 according to PANTONE Institut.
Viva Magenta (for example #bc2649)
Digital Lavender
Digital Lavender (for example #cebaf6) has purple, violet and blue nuances and is another trend color for 2023.
The essential oils of the plant Lavendendula has a calming and relaxing effect on people. And the light nuances of Digital Lavender represent calmness and serenity, whereas the deep violet hues represent extravagance.
The song Lavender Haze by Taylor Swift brings great attention to the trend color for 2023.
Verdigris
Verdigris color (for example #009996) is a mix of blue and green and look like petrol color shapes. This petrol like color is in trend in 2023.
Verdigris are pigments that are often found on copper, brass or bronze. It is a patina layer.
The Statue of Liberty looks green because of the advanced patination of verdigris.
Sundial
The Sundial color (for example #e0ac7a) contains orange, yellow, brown and beige earth tones. With the 2023 trend color sundial the trendy boho designs look great.
There is something old, mystic and historical about a sundial. The color has a grounding and calm effect. Hand in hand this trend color goes with the retro style and boho trend.
Tranquil Blue
Tranquil Blue (for example #198ab6) is a blue color with grey and green undertones. The blue color trend for 2023 brings the beach feeling and scandinavian style to you.
This color can be used to create wonderful beach looks in fashion or interior design.
More Popular Colors for 2023 & 2024
Here are some more colors, which are also popular in the society.
Rainforest Jungle Green
Eucalyptus, Bamboo, Sage, Olive
Rainforest Jungle Green (for example #8aa185) can be many different tones of green. Plants such as eucalyptus, bamboo, sage, olive and others serve as inspiration for the green color trend for 2023 and 2024.
With the forest fires in the Amazon rainforest in Brazil, California and Australia, the topic of protecting forests and biodiversity has become a big issue in the society.
In the highly developed industrialized countries, more and more people are taking an interest in sustainable lifestyles and paying attention to their ecological footprint. With the increased supply of organically grown food as well as a plastic-free lifestyle, green trends are emerging.
Dusty Rose Pink
Dusty Rose Pink (for example #d39099) is sometimes described as greyish pink or greyish red with violet, pink and beige undertones. There are many color nuances, which sometimes go in a rosy and sometimes in a more grayish or beige direction. These dusty rose pink color tones are in trend in 2023 and 2024.
Among women, the color is particularly popular and is found in fashion, make-up, accessories, weddings and interior design.
Dusty Rose Pink is the adult version on the bright girly pink. The vintage pink colors stand for femininity, love, romantic and nostalgic feelings.
Rainbow Colors
The colors of a rainbow are red, orange, yellow, green, light blue, indigo, and violet and in trend in 2023 and 2024. They are presented either side by side or in a smooth gradient.
The rainbow flag contains the colors of a rainbow. The flag is a symbol of gay, lesbian, bisexual, and transgender (LGBT) people. The LGBT movement affects not only homosexuals but also heterosexual people.
The rainbow flag represents acceptance of diversity of life forms, longing and hope. It was even considered a flag of peace for a long time.
Impact of world events and peoples emotions
The research for trend colors takes into account world events and everything that moves people, be it positive or negative.
With the transgender movement, the colors pink (Rose Quartz) and light blue (Serenity) were more common on products.
And with the Ukraine-Russia war, the Ukraine flag colors of blue and yellow were also increasingly found in fashion and other industries. In the years 2023 and 2024 the combination of blue and yellow is in trend.
People have different color interests
Who actually likes which color depends on gender whether male, female or diverse, age group and other factors.
For example, men often wear blue, green, brown, dark red, grey, black and white colors.
And women are very experimental with almost every color.
Young girls like pink, purple, light blue, turquoise, red and often glitter on their shirts and school backpacks.
Of course, the car color, colors of laptop and cell phone, interior design and others are not exempt from color trends.
Thank you for reading.
© Business Catz